To begin with, it was necessary to previously carry out a study of competition cases, such as Goiko Grill, The Good Burger and Five Guys, which covered the philosophy of the brand, the concept, the circulation flows of said premises, the corporate image, among others. . However, to meet the needs, you must first take into account the essential elements of the proposal and on which the entire identity will be based. For this reason, 3 main elements were identified where the essentials of the project are compiled in order to later have them as a reference.